Behind the Tools: Who is Tradie Assistant?

If you’ve spent five minutes on the internet lately, you’ve probably seen the “AI Fluff.” Everywhere you look, there’s some tech guru in a suit talking about how AI is going to “disrupt the world” or replace every worker with a robot. There’s a lot of fear-mongering and a lot of noise.

Here’s the truth from our side of the fence: even the massive, multi-billion dollar firms we’ve consulted for often have no idea what to do with AI. Most of the time, they’re just as confused as everyone else.

We built Tradie Assistant because we’re tired of the noise. We wanted to take this amazing technology and make it simple, practical, and actually useful for the people who keep this country running.

We know our stuff.

We aren’t just a couple of software developers in a dark room. Our team is a mix of actual tradies who know the grit of the job and digital experts who have spent decades in the trenches of marketing and business strategy.

We’ve worked with everyone:

• The Big Names: We’ve consulted for the massive Aussie retailers you visit every weekend, the automotive giants you see on the road, and the national sports leagues that every Aussie follows.
• The Real Players: More importantly, we’ve worked side-by-side with tradies, from solo operators trying to get their first van on the road to large-scale firms managing hundreds of staff.

We know what a trade business needs because we’ve helped build them.

High-Tech, Low-Stress.

The biggest problem with AI right now is that it’s too complicated. People talk about “prompt engineering” and “learning how to talk to the machine.” Let’s be real: you’ve got a job to do. You don’t have time for that.

We’ve done the heavy lifting for you. We’ve simplified the tech so that even if you aren’t “techy,” you can get the best results instantly. No complex instructions, no learning curves, just tools that work as hard as you do.

Our Goal: Access for Everyone.

We believe AI is the smartest tool you’ll ever put in your bag, but it will never replace your skills. It’s not here to take your job; it’s here to make you more efficient, so you can get home on time.

Our mission is to give every Aussie tradie access to the same high-end tech that the big corporations use. That’s why we also offer a Free Tier, because we believe everyone should be able to get value out of this tech, regardless of the size of their business.

We’re just normal peeps.

At the end of the day, we’re based right here in Australia and we’re super chill, normal people. We love digital tech, and we love bringing it to the masses in a way that actually makes sense.

We are 100% approachable and always down for a chat. If you have feedback, a feature idea, or you just want to talk shop, give us a yell via our Contact Page. We’re always down to talk through a problem, and we’re definitely always down for a drink.

Cheers for being part of the journey.

The Tradie Assistant Crew